Last year, several new partners joined the iXS Dirt Masters sponsor portfolio. In addition to the festival title sponsor iXS and the eponymous sponsors of the individual competitions, there are both old and new partners accompanying the event.
Bike Kingdom
We are particularly pleased to announce that the Bike Kingdom from Lenzerheide in Switzerland will be joining us as a destination partner. This is a partnership that connects two very well-known and successful bike parks and the Bike Kingdom is also a world-renowned organizer of top-class mountain bike events. In addition to the annual World Cup, the biggest highlight was probably the 2018 World Championships with no less than 80,000 visitors. If you want to find out more about the Graubünden resort, you can do so in the festival's expo area, where you will certainly also be informed that a visit just one month later to the Bike Kingdom Feast with the iXS European Downhill Cup would be worthwhile.
adidas Eyewear
Another new partner of the festival is adidas Eyewear. The brand, which is part of the adidas universe, also occupies one of the most prestigious positions in the sports eyewear sector. In the last two years, adidas Eyewear, which is managed in Germany under Marcolin Deutschland GmbH, has already been on site at the iXS Dirt Masters in Winterberg and has thus experienced the event at close quarters. And because the high-quality brand also fits into the hand-picked portfolio of the festival's partners, we can now announce a cooperation in the area of crew equipment.
First Degree
Another supplier to the organization crew will be a relatively new company from Austria that is dedicated to producing high-quality shoes. First Degree from Innsbruck will produce special socks with the festival logo. However, they will not only be making these available to the crew, but the cool merch socks will also be available for visitors to buy at the festival.
In addition to these three new partners, we would also like to mention three existing partnerships that already entered the stage of the iXS Dirt Masters last year.
Germeta
And another partner also plays a major role in the area of sustainability. Non-alcoholic drinks from Germeta will be available both for the crew and in the catering area. The products from the region impressed last year. The mineral water and soft drinks will therefore once again quench the thirst of attendees at the festival in 2024.
Muc-Off
There is hardly a bike cleaner brand that has managed to conquer a market better. Within a short space of time, the British company from the original automotive sector has managed to dominate the bike cleaner market. The product range has been constantly expanded and the issue of sustainability now also plays a very important role. Muc-Off is the official partner of the bike wash at the festival and will be there to provide you with both its care products and cleaning equipment.
Landal Ressort
The third partner we would like to mention at this point is the Landal vacation park. A large part of the crew has been staying there for two years now and has been able to enjoy the amenities of the beautiful vacation homes. We will be accommodating many employees and partners there again this year. Of course, we can only recommend staying there when visiting Winterberg and accessing the trail park directly from there.
Of course, there are a number of other partners and sponsors, but these will be introduced or presented elsewhere.